by T.L. James | 11:31 pm, January 1, 2013 | Comments Off
It appears a bunch of gun customers and gun suppliers are getting screwed by Dick’s Sporting Goods over the company’s kneejerk overreaction to the Newtown shooting - Dick’s cancels Troy Carbine pre-orders; Troy, customers irate:
Accordingly, Dick’s sold out of their in-store stock in an instant. They took back orders for future rifles that Troy was expecting to fill.
The carbine was also a Dick’s exclusive, and Troy’s first complete rifle. But, following the Sandy Hook shooting, Dick’s has announced a suspension of all “modern sporting rifles” sales. This means the Troy Carbine.
While many assumed this suspension was going to be temporary, Dick’s has sent out notices to customers who placed back orders informing them that “Our records indicate you have placed an order for a Troy Carbine. At this time, we are unable to fulfill orders of this item. Your credit card will automatically be credited for the full purchase price or, if you paid by check, cash or debit, your refund check is enclosed.
“We apologize for any inconvenience this may cause and do appreciate your patronage, therefore, enclosed you will find a $100 gift card.”
These refunds were sent out to customers without Troy’s knowledge that Dick’s was cancelling the order, and began to arrive on Christmas Eve. And while Troy is looking for new avenues to sell their carbines, they won’t be able to offer them at the same prices without first finding another vendor with the selling power of Dick’s.
Given the unreal attendance at the Tanner Gun Show in Denver on Saturday, I suspect this won’t financially hurt Troy if they are able to find resellers to take Dick’s place. The primary victims of this decision are the back-order customers, who will now have to pay more for the guns they thought they had already purchased.
In truth, Dick’s is certainly within its rights to take this step (subject to breach of contract issues they may end up facing with Troy, who knows). If they wish to stop selling guns, it’s their business and that’s that. I think they’re wrong to do it, since it’s a hasty, cowardly, heat-of-the-moment decision put into practice in about the worst way they could have legally gotten away with. They would have been much smarter, if they were set on ending gun sales at their stores, to simply have stopped selling guns and fulfilled the back-orders – doing so with a simple “we regret to announce” message would have damaged their goodwill far less, even among the more enthusiastic gun enthusiasts. As it is, gun rights groups are organizing boycotts of the company, and one can hardly blame them for doing so. Personally, I don’t intend to shop there in the future: just as Dick’s has every right to stop selling guns if they so choose, I have the right to take my business elsewhere.
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