Just Marketing
by Amy Oliver | 9:36 am, October 24, 2009 | 4 Comments
COST learned that the $800,000 plus Colorado paid to the Bawmann Group on behalf of the Departments of Health Care Financing and Human Services was for marketing and not crisis communication. According to Brad Bawmann, head of the Bawmann Group, services provided, mostly to Human Services, included “promoting the Promoting Responsible Fatherhood Campaign (www.coloradodads.com), LEAP, Long Term Care and other social marketing campaigns. It included direct advertising costs for those campaign.”
It is not the role of COST to judge the merits of expenditures. We leave that to the taxpayers of Colorado and legislators. However, in order for taxpayers to make informed decisions, they must have information. Aggregated information with no context is unacceptable. Those spending taxpayer dollars need to provide context that includes a performance outcome. Answer the question: How do taxpayers benefit from each expenditure? To bring it back to the Bawmann Group, what benefit did Colorado taxpayers receive for their $800,000 expenditure?
Next week COST will be reveiwing the actual invoices and contracts between the Bawmann Group and the state of Colorado. We will report back to you the specifics and attempt to determine taxpayer benefit.
We appreciate Brad Bawmann contacting us and his quick response to questions raised in our most recent post.
Tags: Colorado Spending Transparency > media > Syndicated
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October 25th, 2009 @ 9:33 pm
Maybe we are a little more outraged by Obama’s escalation in Afghanistan, coddling Wall Street, taking single payer “off the table” etc.
October 25th, 2009 @ 10:05 pm
Sheldon: Typical right-wing response. Obama has not escalated Afghanistan, has halted outrageous bonuses paid to Wall Streeters and is still holding out for the single payer system. Otherwise, your post is fairly accurate.
October 26th, 2009 @ 1:33 pm
Obama’s solution to getting the crooks off Wall Street is to hire them to work for the government — Adam Storch should be right up there with Paulson, Bernanke, Geithner, etc:
http://globaleconomicanalysis.blogspot.com/2009/10/where-hell-is-outrage.html
October 26th, 2009 @ 8:47 pm
??!?!?
Umm, Sam? What makes you think Sheldon’s response was “right-wing”? Those are common lefty complaints: Obama was supposed to end both wars and he’s sending more troops to Afghanistan, he’s giving bailouts to financial services firms, banks, and car companies (“Wall Street” being a metaphor for big business generally) instead of The People™, and if he did take “single payer” off the table, what right-thinking right-winger would be complaining about it?
Read for comprehension.